Sales of Mitsubishi vehicles of Canada celebrates its 10th anniversary in Canada
One of the most recent Canadian auto companies, Mitsubishi Motor Sales of Canada, celebrates its tenth year of sale of vehicles and customer service this week.
This important anniversary is intended more particularly to 157,607 Canadians met who bought cars, sport utility vehicles and crossover vehicles from Mitsubishi since 2002.
"If one considers the relatively reduced size of our company, we have made enormous steps forward while remaining faithful to our car philosophy, which is to design and manufacture vehicles affordable, reliable, energy-efficient and exciting to drive, while greatly reducing our impact on the environment, "says Shin Fujioka, President and CEO of Mitsubishi Motor Sales of Canada (MMSC).
And Mr. Shin Fujioka added: "We also strengthened our organization with a national team of 80 employees, a network of 83 concessions and a national parts distribution center, while doing our part to help people less fortunate worldwide. ".
MMSC sales have increased steadily since 2002, the year of the launch of the brand in Canada. The gradual arrival of new models, as well as the exceptional launch the best warranty in the world in 2004 (protection of 10 years or 160 000 km on the powertrain) have favored the expansion of sales in Canada.
In 2011, Mitsubishi has surpassed the 20,000, delivering 20 511 automobiles. Since the beginning of the year 2012, MMSC has sold 13,115 vehicles. The Quebec remains the most fruitful area for the brand, as sales of the beautiful province is more than 40% of the national total.
To celebrate ten years in Canada, will present the MMSC Lancer 10th Anniversary Edition, from $ 19,998. An extremely attractive model, the new Lancer has many exceptional equipment series, including a rear spoiler, sunroof, new alloy wheels, fog lamps, etc.. It is undeniable that this version will know a resounding commercial success.
While the Galant, Eclipse, Eclipse Spyder and Endeavor offered initially, are now no longer available, MMSC now gives a lot of problems its competitors in three key automotive segments (and an emerging segment) with these distinct ranges:
Lancer is part of the compact sedan segment, the largest Canadian automotive work. 2013 extends the range of the basic version of DE, has offered $ 15,498, a Lancer Evolution, has proposed $ 51,798. Between these two extremes, we find models Ralliart Sportback versions has affordable integral traction.
RVR and Outlander are needed in the segment of compact crossovers and SUVs, respectively, the most important segments for trucks.
The i-MiEV, the most fuel-efficient subcompact Canada, is integrated in an emerging market for electric vehicles. It is a springboard to the future arrival of electric and hybrid vehicles.
About Mitsubishi Motor Sales of Canada
Situated just outside of Toronto in Mississauga, Ontario, MMSC is a subsidiary of sales, marketing and distribution of the Japanese manufacturer Mitsubishi Motors Corporation. Varied cultural backgrounds, the employees of MMSC are men and women who extremely involved, the odds of the national network of dealers, support their community and, more particularly, the disadvantaged children.
As part of these efforts, MMSC and its dealers have helped realize the dream of a better life for tens of thousands of children, collecting more than $ 1.6 million for the charity Right To Play . These funds are collected each year, through a challenge to sell, or a given sum is paid for each retail sale of a Mitsubishi vehicle. The last initiative MMSC has to make a difference for underprivileged children in Africa, Asia, the Middle East, South America and Canada.
Mitsubishi Motors is present in Canada for 10 years, 31 years in the United States and around the world since 1970. Origins Mitsubishi date from 1917, when Mitsubishi Shipbuilding produced the first car series in Japan.
