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Mercedes-Benz Canada and boot 2012 Operation

Eight finalists en route to fashion week World Mastercard has the outcome of the process of national research Operation boot 2012 Mercedes-Benz.

The Operation startup Mercedes-Benz, the largest Canadian national program established to discover and support promising fashion designers, has ended its period of national research for the 2012 edition of the program this week in Ottawa . Over the past five months, as part of this phase of the semi-finals, a search was launched to find the best emerging designers in Edmonton Halifax, in Quebec City and Ottawa. A committee selected designers from a range of candidates, inviting them to present their collection and their business plan is a jury of industry experts, gathering buyers, journalists, fashion designers known stylists, producers parades and marketing professionals.

The following semi-finalists were selected to participate in the next phase of the program: Malorie Urbanovitch, representing Edmonton and Western Canada, Dreamboat Lucy, the team of sisters Hilary and Louanna Murphy of Halifax Montrealais Duy Nguyen? DUY, which will represent the Quebec and Christopher Bates and Caitlin Power, semifinalists ie quo of the ordeal of Ottawa, both from Toronto.

Because of the sheer number of brilliant designers overdrafts on a national scale, the jury announced, earlier this year, it will add admissions wildcard at the end of the phase of the semi-finals. After long deliberations, Nicole and Lauren Campre Bagliore, both of Edmonton, and the Vancouverite Patty Nayel of Pure Magnolia Gowns - who took part at the event was the most recent Ottawa - were given the privilege to participate to the next phase of the program. These three additional semi-finalists will join five others and launch their Spring 2013 collection during the parade group Operation startup during Mercedes-Benz Fashion Week, the World MasterCard in October. This parade of the most elegant capsule will feature each of the eight semifinalists collection to an audience is expert industry fashion, media professionals, buyers, local fashion followers and a jury composed of members handpicked, which will eventually choose a designer intends to become the recipient of Operation boot 2012 Mercedes-Benz.

"The abundance of talent who pose their candidature for the 2012 program has surpassed our expectations," stated Jarrad Clark, Director of Global Production at IMG Fashion. "There were many qualified candidates that reflected the growing enthusiasm of the country to the creations of local mode. It is really exciting to see the future of Canadian fashion shine so intensely, with an increasing number of emerging designers who hone their skills in design and skills in business thanks to the incomparable framework that gives them the boot of Operation Mercedes-Benz. "

"The Operation startup Mercedes-Benz program was established in June 2011 and we are excited to see how it has has been welcomed by the entire industry of the Canadian fashion today," said JoAnne Caza Director of Communications and Public Relations at Mercedes-Benz Canada. "It is extremely gratifying for us to see such an impressive level of commitment in all disciplines of fashion here in Canada. Everyone - the editors of magazines experienced designers through the owners of shops, major buyers, stylists and fashion teachers - is absolutely delighted to support these emerging designers. We are confident that this important and exciting program will help to launch the careers of its participants and ensure the legitimate position of Canada as a leading player and the growing influence in the world of fashion. "

The eight finalists Malorie Urbanovitch, Dreamboat Lucy, DUY, Christopher Bates, Caitlin Power, Campre Nicole, Lauren and Bagliore Pure Magnolia Gownsbeneficieront all intensive support as they are preparing for the parade. The most important event in Canada fashion, Fashion Week, World MasterCard they also offer unparalleled marketing opportunites while exposing them to the media and public key buyers.

The winner will be chosen in 2012 to the end of the parade in October will also have the privilege to present a solo parade entirely produced by IMG Fashion in the Fall 2013 collections in March. The designer will also be the editorial of one of the numbers FASHION Magazine (official media partner of the Operation startup Mercedes-Benz) and receive guidance ensures Bernadette Mora, the chief editor of the magazine and by Robin Kay, FDCC presidente (Fashion Design Council of Canada), Jarrad Clark, director of global production at IMG Fashion, and other major fashion experts who will be announced shortly. Not only do these seasoned mentors will help to create a blistering collection, but they also share their vast expertise on how to develop a successful business.

The Operation startup Mercedes-Benz announce places semifinals in October 2013. The designers interested in applying for the program next year are encouraged to register online beginning in January.

About Operation startup Mercedes-Benz

Produced in association with the FDCC (Fashion Design Council of Canada) and IMG Fashion, Operation startup Mercedes-Benz is an ongoing initiative that aims to create a national platform used to discover and support new promising Canadian designers. By putting these people particularly gifted in contact with a group of industry experts, the program provides a framework of brilliant Canadian talent to help them develop a wide range of skills and be better known by the intermediary of 'unique and exclusive opportunities. Couple has valuable experience gained in concrete actual working conditions, this unprecedented access to expert advice from industry contributes to the participants on the path to success and gives them the knowledge and confidence necessary for a successful career in the field of fashion.

Source: Mercedes-Benz Canada

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