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Citroen accelerated its internationalization strategy

Citroen accelerated its global development and strengthens its status as a global brand. Thus, after Europe, Russia and Latin America, it sells on June 28 its DS line in China.

It enriches and upgrades at the same time its main range with two new models. The objective: to strengthen its product offering, positioning especially in the C segment, to invest in priority international markets has strong growth such as the Mediterranean basin, China or Russia. The market for compact is indeed the world's largest walk with more than 20 million vehicles registered in 2011, nearly a third of global sales of passenger vehicles.

To ensure coverage of this market, composed 43% silhouette sedan in Russia and even 79% in China, Citroen launched the new Citroen C-Elysee and C4 L, a Lounge version of the C4. Two sedans character entirely specific and complementary in their positions, respecting the codes targeted destinations. Conceived in France with the expertise of international teams of Citroen, they have the best knowledge of the brand in terms of style, technology, development and quality.

Source: Citroen

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