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Citroen in China, an offensive running

Citroen in China, an offensive running picture #1

Part of PSA Peugeot-Citroen has happen Dongfeng

From 23 November to 2 December, CITROEN invests salon Canton.

First and second global car running for CITROEN, China is the No. 1 priority of the brand as part of its internationalization. In 2012, CITROEN was going a new direction in this country, henceforth with two joint ventures. While the first joint venture of the brand achieved good results in October and presents the CITROEN C4 L on its stand, the second presents all models of the DS line, deploys its dedicated network and becomes a partner of the 9th Shanghai Biennale .

Second largest motor show of the year in China (in area and frequenting), the international exhibition Canton opened from November 23 to December 2, for its 10th edition. The opportunity for CITROEN reconsider its dynamics in China.

Commercial offensive that accelerated thanks to a range of C increasingly attractive

This year, CITROEN celebrates its 20 years of presence in China thanks to its first joint venture with DONG FENG group.

With a still denser network with 390 concessions in the country, the historic joint venture of the brand, dedicated to the range of C, continues its development. On its booth at Canton, DONG FENG CITROEN presented for the first time the Chinese public C4 L. marketed early 2013 and produced locally, this new notchback sedan is the top C-segment and will enhance the success of the models in the range C in China. After a record billings last year, DONG FENG CITROEN indeed continues its product offensive and recorded very good results in October, with more than 21,000 invoices for the month, an increase of 11% compared to October 2011.

CITROEN C5 pulls out of the passing game for the first time the figure of 4,000 monthly orders, while the C-Quatre sedan, recently restyled records nearly 11,000 invoices for the month.

Source: Citroen

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