Citroen creates a direction DEDICATED style DS line

To accompany the dynamics of the DS line, Citroen has chosen to create a direction DEDICATED style has its distinctive features of cars. Effective from 1st June, this new organization will strengthen the differentiation of styles and range C of the DS line. Management style "DS line" will be entrusted to Thierry Metroz while that of the "C range" will be driven by Alexandre Malval.

To enhance differentiation of styles and range C of the DS line, CITROEN chose to create, in the direction of Style, a new entity has DEDICATED DS line.

Editor Thierry Metroz, it will aim to develop the uniqueness of the DS line and enhance its complementarity with the main range CITROEN.

The style of the C range will be under the responsibility of Malval Alexander, former head style for CITROEN DS5 and C5.

"To accompany the rise in range and internationalization CITROEN - particularly in China - it is important to strengthen the differentiation of styles and range C of the DS line in their respective territories," said Frederic Banzet, Director General of the CITROEN brand.

Source: Citroen