Sale of trucks: the Empire (GM) against attack
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After having been relegated to the third place in truck sales - in March, Chevrolet intends to fight tooth and nail to regain his place on the second step of the podium.
A statement of a District Manager at GM states that this loss of momentum in sales is serious, and the need for vendors roll up their sleeves to make up the difference!
In the United States, Chevrolet octroyait already big discounts on its Silverado, with its annual Truck Month. In March, the company gave up to $ 7,540 off a truck. However, to use the lost sales, the company will further expand its offerings, which can go up to $ 8,162 on a Silverado 1500, and $ 8,974 for Silverado Heavy-Duty!
It is also interesting to note the words of Jim Cain, who had rallied RAM will there aa just a few days, about his strategies in March, which according to him was "a very easy way to give big discounts on a truck for covet those who would not normally have the means to pay for one. "
We will follow this case closely, because this is the first time that Chevrolet is dislodged second place since 1999.
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