Peugeot launched the 308 in Brazil: internationalization, upmarket and Flex Fuel system unreleased

Peugeot prints a high renewal rate to its product portfolio, organizing press this week testing the Peugeot 308, around the historic city of Ouro Preto, World Heritage of Humanity by Unesco, in the first before its launch in the Brazilian market, beginning in March 2012.

Feeding areas of internationalization and upmarket

By running 308 in Brazil, Peugeot feeds the beginning of year 2012, the internationalization of its strategy component, Brazil being the second country in Latin America in the wake of Argentina immediate start on the 308 hatchback segment medium cars, which represent 15% of the passenger car market in the country.

308 Bresilienne built at the Palomar plant in Argentina benefited agreements internal free exchange Mercosur and is endowed with all the technological and stylistic attributes of the new 308 MADE European Market. It is also equipped with a new engine innovative Flex Fuel manufactured in Brazil.

It thus contributes to the launch strategy of moving upmarket Post-op cross manner by the brand in the whole world or it develops its activity steps.

Three components of differentiation for loyalty and win new customers

Built based design platform 2 of the PSA Peugeot Citroen group known for its modernity (PF2 covers 1.3 million vehicles per year), the Brazilian 308 includes three essential elements of differentiation, which contribute to customer loyalty potential of 80,000 owners of 307 in the country and the conquest of new customers

a unique and strong style

a very generous endowment equipment

a new Flex Fuel engine 1

Source: Peugeot