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A Golden Steering Wheel for Peter Schreyer

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Automotive design revet nowadays of paramount importance, as evidenced by the decision of the jury Flying Golden 2013. During one of the most prestigious ceremonies of the industry, Peter Schreyer, president and principal designer of Hyundai Motor Group, received the Honorary Golden Steering Wheel for his outstanding achievements in the automotive industry.

• Principal Designer of Hyundai Motor Group Peter Schreyer honors at the ceremony Golden Wheels by Bild am Sonntag and AutoBild for outstanding achievements in the automotive industry

• Mr. Schreyer is only the second designer to receive this trophy taking industry

Originally from Bavaria, Peter Schreyer is the principal designer of Kia Motors since 2006 and was appointed President of all design centers Hyundai-Kia Design at the beginning of 2013. Responsible for the overall design of the fifth FROM automobile manufacturer importance in the world, Mr. Schreyer is the second designer in the history of Golden Steering Wheel has to deserve this honor. It was preceded by Giorgetto Giugiaro in 1995.

Among the recent recipients include Ferdinand Piech, chairman of the supervisory board of Volkswagen (2012), Alan Mulally, CEO of Ford Motor Company (2011) and Norbert Reithofer, CEO of BMW (2010). The competition is organized by Bild am Sonntag and AutoBild, and the official ceremony will be held November 12, 2013 in Berlin.

"I am extremely proud to receive this award," said Peter Schreyer. "It is a great honor for me at the same time a recognition of our design team, who performs an outstanding job for so many years around the world. "The designer is known for his development of the language very distinctive design premium Kia, and 'tiger nose' grille Kia has since become a striking feature of the mark.

"Kia Motors Corporation has given me the opportunity to start from zero and give a car a brand new face unique of its kind," says the sexagenarian. "The responsibility for the design for the entire Hyundai Motor Group has also been an opportunity for me to meet the challenge to wear Electrifying design Hyundai has a new top and to establish a clear distinction between the two marks. "

Peter Schreyer studied in applied science at the University of Munich and the Royal College of Art in London, which awarded him an honorary doctorate in 2007. Prior to joining Kia, Mr. Schreyer was responsible for the design of innovative models such the Audi TT and the new Beetle and the Volkswagen Passat.

Peter Schreyer Kia developed to a design philosophy based on simplicity and clarity, and has greatly contributed to the success of the brand. Thus, Kia has doubled its global sales during last five years and in 2012 sold more than 2.7 million cars.

Under the leadership of Mr. Schreyer, the Kia design studios in Korea, USA and Frankfurt have given birth to many cars quite remarkable. Consider a Soul among others, the dynamic compact SUV Sportage has the elegant and sporty Optima, a car concept electric POP concept and Provo has four wheel drive, all from the Kia brand.

All models are in fact signs Kia Peter Schreyer. The last model that the designer reviewed from beginning to end is the new Rondo sold in Canada since April 2013, which confers a new visual dynamism in this family oriented multipurpose van.

Flair and attractive design of Kia perceive not only the success that knows the brand on the market but also in the myriad What prices Receipts Peter Schreyer since he joined the company. Ten Kia models have received the Red Dot award world-renowned, the intermediate Optima sedan and the European pro_cee'd also being recognized as the best among the best. The experts also praise the strategy overall design of the Kia brand, and the jury of the competition on automotive brands stated the manufacturer "Best of the Best" in 2011 in the category of brand design.

It is considered the Golden Steering Wheel as the most prestigious award from the European automotive industry. Launched in 1976, the award recognizes the best of the new models of the year, while the Golden Steering Wheel honor is awarded to leaders in the automotive industry since 1983. Two racers are also recipients of this prestigious award . This is Michael Schumacher (1993) and Lewis Hamilton (2007).

In the category of cars, the winners are nominated by the readers of Bild am Sonntag and then AutoBild or by an independent jury consisting of forty celebrities, racers, engineers, designers and automotive reporters. As the winner of the Golden Steering Wheel honor, he was chosen by representatives of the two journals, as well as the publisher Axel Springer.

Source: Kia Canada Inc.

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