According to JD Power, the Subaru website ranks first manufacturer sites
Website Subaru ranks first site automakers as a satisfaction index of Canadian purchasers of a new vehicle, according to JD Power and Associates study 2008 Canadian Manufacturer Website Evaluation Study (SM) ( 2008 study on the satisfaction index of Canadian consumers in matters of websites manufacturers) published today.
The study, which is in its third year, analyzes the websites of Canadian manufacturers point of view of consumers planning to buy a new vehicle in the next 12 months. Four factors contribute to the overall satisfaction index of the Customer: information / content; the fluidity of navigation on the website; the appearance of the website; and speed of download pages.
The Subaru site ranks first among 25 websites automakers, rising 73 index points on a scale of 1,000 points, which earned him a total score of 840 points. Subaru receives particularly high marks for the information and content, as well as the rapidity and fluidity of navigation on its website. Kia and Volvo are a Subaru equality behind in the standings with a score of 835 points.
According to the findings of the study, the general satisfaction of Canadian consumers regard the websites of manufacturers has declined for the second year in a row, down 12 points since the inception of the study in 2006. Despite this decline general, manufacturers have focused on redesigning their website in 2008 tended to reap better grades than in 2007 in terms of overall satisfaction.
"Interestingly, although previous edits have received unfavorable reviews from customers, some manufacturers have reworked their website over the last year are among the only automakers to develop a better appreciation of the from buyers of new vehicles, "noted Adrian Chung, Director of Research, automotive, JD Power and Associates. "Subaru, in particular, just proceed
has a total redesign of its website, which largely explains the general improvement of its results since 2007. Customers are demanding when they explore the websites of manufacturers and that they conduct research, and builders auto striving to constantly improve the functionality of their website and to make improvements based on feedback from their customers Receipts will index increase user satisfaction. "
The study also revealed that respondents who are over 50 are more likely to be dissatisfied with the manufacturers' websites, particularly in respect to navigation and appearance. People in this age group, which are also often the most wealthy, account for almost half of the buyers of a new vehicle.
"Most of the functions of the manufacturers' websites are aimed at buyers under 30, who are those most easy to shop online but only account for 12% of purchases of new vehicles," explained Mr. Chung. "The manufacturers would derive advantage probably adapt their websites to answer also the expectations of people aged 50 and over who want to buy a new vehicle, because even though they tend to be more critical websites, they are much more likely to make a purchase. " The study in 2008 on the satisfaction index of Canadian consumers in matters of websites automakers is founded on the evaluations provided by 3639 providing for consumers to purchase a new vehicle in the next twelve months.
