Kia Motors is part of the top 100 global brands
• The value of the Kia brand is valued at 4.1 billion U.S. dollars, placing it 87th in a ranking of the top 100 global brands.
The progress in terms of product quality, design and innovation in marketing as reasons for the dramatic increase in the value of the Kia • Mention.
Kia Motors Corporation has made its entry on the list of top 100 global brands, according to Interbrand 2012 study released today. Interbrand is the largest consulting group marks in the world.
The remarkable increase in the value of the Kia brand, estimated now has 4.1 billion U.S. dollars, the manufacturer installs 87th ranking of the top 100 global brands. This is an increase of 50% of the value of the brand relative to the estimate of last year and largely exceeded average growth rate of auto brands, which is 11%. Of Interbrand experts conducted an exhaustive analysis of brand performance using a method exemplary research to establish the 2012 annual ranking of the best global brands. The study measures the financial performance of a company in terms of its gross profitability for investors; the role that the brand plays in the purchase decision; and the power of the brand, that is to say its ability to produce profits discounts.
The significant increase in the value of the Kia brand is a faithful reflection of the recent increase in international sales of the manufacturer, which is in the double digits for three consecutive years, and sits as the great Kia automobile brand that knows the growth fastest in the world. During this three-year period (2008-2011), the annual global sales of Kia have increased 81% to nearly 2.5 million units.
According to Claire Chai, vice-president of the marketing division of Kia Motors Corporation, "the entry of Kia ranking of the top 100 global brands demonstrates our commitment to continually offer exciting and inspiring experiences to consumers. And it is amazing to see what we can accomplish by remaining faithful to us even a young and dynamic who knows meet the challenges and exceed expectations manufacturer. "
In addition to the progress made in sizes as Kia in terms of products, the manufacturer has implemented many initiatives of major marketers who have contributed to increase the brand awareness, including sponsorship agreements sporting events International first class such as the FIFA World Cup FIFA, the International Tennis Australia and the games of the National Basketball Association. Kia has also had great success in his will appeal to young consumers heart thanks to a strong presence in social media and innovative advertising campaigns, such as fanciful ads featuring hamsters lovers of music in the vehicle Soul urban crossover we've seen on American television.
About Kia Motors Corporation:
Kia Motors Corporation (www.kiamotors.com) - a manufacturer of quality vehicles for the young at heart - was founded in 1944 and is the oldest manufacturer of motor vehicles in Korea. Over 2.5 million Kia vehicles are produced each year in 15 manufacturing and assembly in 10 countries and are then sold and serviced through a network of distributors and dealers distributed in 149 countries. Kia today has over 47,000 employees worldwide, and its annual turnover is 39 billion U.S. dollars. It is the major sponsor of the Australian Tennis International and an official partner of FIFA, the governing body of the FIFA World Cup FIFA member. The slogan of Kia Motors Corporation, "Surprise", shows the commitment of the company, globally, has surprised people by offering exciting experiences of driving and inspiring that exceed its expectations.
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com / kiacanada) - manufacturer of quality vehicles for the young at heart - is a subsidiary of Kia Motors Corporation (KMC) in Korea. Founded in Canada in 1999, Kia Canada Inc. sells high quality vehicles like the Soul, Forte, Optima and Sorento and performs maintenance through a network of 176 dealers nationwide. Kia Canada Inc. employs 163 people is headquartered in Mississauga, Ontario, and its four regional offices distributed throughout the country; a new institution on the cutting edge soon open its doors in Montreal. Kia's brand slogan, "Surprise", symbolizes the commitment of the company, a world scale, a surprise people by offering exciting experiences of driving and inspiring that exceed its expectations.
Source: Kia Canada Inc.
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