Nissan Canada plans to expand its network of dealers

- Health of the economy and plans for dynamic business growth of the Company are driving the expansion of its network of dealers -

Nissan Canada today announced its intention to increase considerably the number of its dealers in Canada to optimize its existing network of retail sale and provide outstanding customer experience in order to obtain a greater share of the overall work .

The strategy of Nissan Canada dealers matter is considered as an essential element for the achievement of global growth set forth in the business plan for the years 2011, 2016 launched by the president and chief executive Carlos Ghosn World at the end of June and called "Nissan Power 88." This plan aims to increase 8% share of global work. Nissan are committed to improving the experience of its customers as owners of their vehicles by increasing its investment in its brands, products and networks of retail sale.

"Optimizing our sales network to detail and customer experience will install more Canadians driving one of our vehicles, which are the best in their category. This is an essential complement to investments we have realized in our products on a global scale, "stated Allen Childs, President of Nissan Canada. "The increase in the number of our dealers and the improvement of efficiency and customer experience are all essential complements to our range of vehicles. Currently, our geographical coverage of the Canadian market is less than that of our main competitors. In other words, if we want to sell more cars and achieve our growth target of 8% of global market share, we will offer our customers more choice by adding outlets detail. "

Currently, with 21 models of cars and trucks on the Canadian market, Nissan Canada offers a full range of vehicles meeting the needs of Canadian drivers.

In addition to the World Car of the year 2011, the car has zero emission Nissan LEAF, the Nissan range of vehicles currently Canada varies the vehicle with the lowest retail price suggested by the manufacturer (MSRP) in Canada, the sedan MY12 Versa, a 370 Z and the exclusive GT-R, besides the popular Sentra and Altima, the large Titan pickup and a series of intermediate models, Rogue to Murano.

To maximize the effectiveness of its strategy of dealers, Nissan Canada has supported global experts to conduct a study of the Canadian market, to identify the best places to extend the network of dealers, and to review the activities of Nissan Canada to better support dealers put strategies in PIECE and improve the customer experience.

"While all this will not happen overnight, we want to assure Canadians of our commitment to improve the customer experience and tell them that they can expect to hear much more talk about Nissan in the very near future "has says Childs.